National Museums Visitors Survey - design and field work
The National Museums Visitors Survey was promoted by the Directorate-General for Cultural Heritage/Ministry of Culture (DGPC/MC), the entity responsible for museum's policies in Portugal, with the Centre for Research and Studies in Sociology (CIES-IUL) of the University Institute of Lisbon (ISCTE-IUL) as the scientific partner.
The aim was to produce up-to-date and reliable information on the publics, for all and for each of the 14 museums covered by the DGPC, in a wide range of dimensions (e.g. social profiles, relationship with museums in general and with the surveyed museum in particular, profiles of cultural practices), thus promoting their knowledge and, in this way, a better response to the challenges that the relationship between museums and the various publics has posed.
The universe is made up of publics aged 15 and over, both national and foreign, who entered the normal working hours and whose visit included, although not exclusively, the permanent and/or temporary exhibition component. The field work took place on a daily basis from 3 December 2014 to 2 December 2015. The sample consists of 13,853 valid questionnaires.
In addition to the publics survey, the study included three other components: the characterisation of the participating museums, the activities for the public and the statistics of visitors during fieldwork.