João Ricardo Paulo Marques Guerreiro
Department of Marketing, Operation and Management
Office D4.02
Locker 133
Telephone 217650591
(ext:)
221369
Research Fields
Virtual Reality and Augmented Reality
Artificial Intelligence implications for Marketing
Relationship Marketing
Neuromarketing
Decision Support Systems
CV
João
Guerreiro,
PhD
Marketing
(ISCTE-IUL,
Portugal),
Assistant
Professor
of
Marketing
and
integrated
researcher
at
BRU-IUL.
Research
interests
focused
in
the
area
of
Consumer
Behavior
and
Relationship
Marketing,
namely
in
the
implications
of
technologies
(Augmented
Reality,
Virtual
Reality,
Artificial
Intelligence,
IoT)
for
Marketing,
with
published
articles
in
several
scientific
journals
such
as
Tourism
Management,
Journal
of
Business
Research,
Journal
of
Sustainable
Tourism,
Journal
of
Business
Ethics
among
others.
Director
of
the
Master
in
Marketing
at
ISCTE-IUL
between
2017
and
202.
Professional
experience
as
a
senior
consultant
in
Business
Intelligence
projects.
Educational Qualifications
Projects
Recent Publications
Comunications
External links
