Rodrigues, Helena
Department of Marketing, Operation and Management
Office D4.26
(ext:)
713271
CV
Prof.
Helena
Rodrigues
holds
a
PhD
in
Management-Specialization
in
Marketing
at
ISCTE-IUL,
Lisbon,
Portugal.
She
received
her
B.Sc.
and
M.Sc.
degrees
in
Marketing
from
ISLA-Lisboa
and
Laureate.
She
has
worked
for
global
Asset
Management
Banks
and
in
the
Marketing
Department
for
a
Global
Pharmaceutical
Company.She
lectures
Marketing
at
ISCTE-IUL
and
Tourism
Marketing
at
Universidade
Católica
Portuguesa
.
Her
main
research
is
in
the
area
of
Medical
Tourism,
Wellness
and
Health
Tourism,
Service
Quality,
Social
Media
and
Higher
Education.
Recent Publications
Comunications