Communication Sciences

Advertising and Marketing

Gender and Media Representation

Women's Studies

Gender Studies

Beauty Culture Studies

Body and Society Studies

Media Social Responsibility

Diversity and Inclusion

Gender Equality

Media Studies

Advertising Ethics

Social Media

Gender stereotypes

Beauty Standards

Beauty Pressure

Feminisms

Intersectionality

Decolonial Studies

Media and Culture

Holds a PhD in Communication Sciences, specializing in gender and media, where she conducts multidisciplinary research on the sociocultural representations of women in contemporary media. She is currently an integrated researcher at LIACOM-ESCS-IPL and an associate researcher at CIES-ISCTE-IUL. She has experience in higher education teaching, managing and disseminating scientific projects, and a consolidated professional trajectory in advertising and digital marketing. She has also worked in advertising agencies in content creation, strategic marketing planning, online social media management, and analysis of digital platform metrics, as well as in monitoring paid content and digital marketing in international contexts. She possesses technical skills in online social media management tools, qualitative methodology software, among others, articulating a pedagogical and scientific research practice that integrates critical thinking, theoretical foundations, and practical application in the areas of advertising, marketing, and digital media.