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How music–video metaphors build destination brand resonance: Dyadic affect, meaning access, and cultural cues
Year
2026
Publication Type
Scientific journal paper
Author(s)
anJoston Garyd Yang Gu
Yang Gu
Hannah Wang
Xixing Zhou
Feng Yan
António Carrizo Moreira
Published in
Elsevier
Ciência-IUL Link
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